Dopamine dressing: The psychological power of colour in fashion

Fashion isn't just about aesthetics, it's a powerful tool for emotional well-being. 

The concept of "dopamine dressing" highlights how wearing certain colours can stimulate the release of feel-good hormones like dopamine, serotonin, and endorphins, enhancing our mood and energy. 

This trend has gained traction on platforms like TikTok, where vibrant outfits are celebrated for their mood-boosting effects.

Scientific studies have long established the connection between colour and emotion.

For instance, a study from the Vrije Universiteit in Amsterdam found that yellow objects and clothing are associated with optimism, warmth, and hope.

Here's a breakdown of how specific colours can affect our emotions:

• Red: Symbolises passion, energy, and confidence. Wearing red can evoke feelings of excitement and assertiveness, making it ideal for situations where you want to stand out.
• Blue: Known for its calming and trustworthy qualities. It's often chosen for professional settings to convey reliability and competence.
• Yellow: Radiates optimism and positivity. Incorporating yellow into your outfit can uplift your mood and those around you.
• Green: Associated with harmony and growth. Wearing green can evoke feelings of balance and renewal.
• Black: Represents elegance and sophistication. It's a versatile colour that can convey authority and strength.

Dressing with purpose

Choosing an outfit can be more than a routine, it can be a form of self-expression and emotional regulation. 

Professor Karen Pine, a renowned psychologist from the University of Hertfordshire, has extensively researched the psychology of fashion.

Her study revealed that when feeling depressed, over half of the participants opted for jeans, while only a third did so when feeling happy.

This suggests that wearing outfits associated with happiness can positively influence mood.

So, next time you're selecting your attire, ask yourself: What colour aligns with how I want to feel today?

• Need a confidence boost? Opt for a bold red ensemble.
• Seeking tranquillity? Incorporate calming blues or greens.
• Craving joy? Add a splash of cheerful yellow.

By intentionally choosing colours that resonate with your desired emotional state, you can harness the psychological power of fashion to enhance your well-being.

IOL Lifestyle