Empowering youth in agriculture: Success stories from the Metropolitan Collective Shapers programme

Two enterprising women from KwaZulu-Natal, both making significant strides in cattle farming and breeding, were among those recognised at the Metropolitan Collective Shapers programme in Sandton, Johannesburg, last week.

The event, hosted at the Protea Hotel Balalaika Sandton, honoured the achievements of the top 10 youth agriculture entrepreneurs nationwide who successfully navigated Metropolitan Collective Shapers’ rigorous training programme.

The main aim of the initiative is to empower young entrepreneurs in agriculture and logistics, enabling them to expand their businesses and create a meaningful impact within their communities.

The event celebrated not only the milestones of current participants but also applauded the programme’s alumni and the lasting impact achieved over the past four to five years.

Among the KwaZulu-Natal farmers who took centre stage was Linda Mthalane from Dundee, a former corporate professional who transitioned into beef production farming.

Mthalane’s venture, Konjane Enkosi Farming, exemplifies the spirit of innovators eager to carve their own paths in a traditionally male-dominated sector.

Her introduction to Metropolitan’s programme came serendipitously through Instagram in late 2023, leading to her entry into agricultural entrepreneurship.

“The programme has significantly improved my understanding of the industry and my business,” said Mthalane. “It has empowered me to confidently speak about my operations and what I need for investment.”

Her farm now accommodates 200 breeding cattle, and she is ambitious to establish a feedlot and abattoir — all aimed at growing her business while creating jobs and supporting the local economy.

Mthalane’s foray into farming began unexpectedly when her husband gifted her a cow, igniting her passion for cattle farming.

Attending commercial cattle auctions revealed the sector’s vast potential, prompting her to invest time and resources into her burgeoning venture. Her dedication and tenacity shine through as she navigates the complexities of the agricultural landscape.

Another ambitious programme participant is Apelele Ndamase, a livestock trader whose business focuses on buying and selling cattle, sheep, goats, ostriches, and poultry.

Ndamase discovered the Metropolitan programme on TikTok and was drawn to it in pursuit of personal and business development.

Coming from a background without entrepreneurial lineage, she relied on the skills training and support provided by the programme to navigate the unpredictable world of entrepreneurship.

“The programme has provided me with invaluable guidance and support,” Ndamase said. “I have gained the confidence needed to successfully manage my business.”

The success of these young entrepreneurs is largely attributed to guidance from experts such as life coach Ziyanda Mazamisa, who spoke about the importance of clarity and purpose in any effective strategy.

“Understanding why you do what you do connects to real human needs like food, shelter, and safety,” Mazamisa said. “When grounded in clear purpose, strategy becomes straightforward and purposeful.”

This philosophy is integral to aligning business operations with fundamental needs — a key component of thriving in sectors such as farming and logistics.

Echoing this sentiment was Metropolitan CEO Peter Tshiguvho, who highlighted the transformative power of collective support in fostering entrepreneurial success.

“We aim to equip individuals with essential skills, networks, and tools needed to thrive, while emphasising that personal responsibility in leveraging these tools is crucial,” Tshiguvho said.

“Community support is vital; entrepreneurs truly thrive when backed by their communities.”

DAILY NEWS