Spekko Rice unveils new packaging and culinary campaign to inspire South Africans

Spekko Rice, a household name in South Africa, has unveiled a striking new look for its product range with the launch of its campaign, '7 Weeks Around the World.'

This initiative not only showcases the brand’s refreshed packaging but also reimagines rice as a meal's centrepiece, encouraging South Africans to think of this staple grain in a vibrant and adventurous light.

Grounded in Spekko's Feed Your Curiosity: 7 Days 7 Ways platform, the campaign embarks on a culinary voyage through seven distinct countries—Japan, Indonesia, Morocco, Mexico, Italy, Thailand, and India. Each stop on this gastronomic journey introduces food lovers to innovative recipes that elevate rice from a simple side dish to a starring role.

Among the tantalising dishes, food enthusiasts can experiment with Temari Sushi from Japan, dive into the hearty Masoor Dal Khichdi from India, savour the creamy Risotto ai Fungi from Italy, experience the bold flavours of Pad Krapow Thai Basil Fried Chicken from Thailand, indulge in sweet Karioka Rice Balls from Indonesia, and relish the aromatic Moroccan Spiced Rice with Nuts and Mint. Each recipe is designed to inspire South Africans to unleash their creativity and experiment with rice in imaginative, unconventional ways.

While the rice itself remains unchanged—featuring premium, single-source grains from world-renowned rice growers—the modernised packaging reflects Spekko's premium identity.  Available in five variants—Long Grain Parboiled, Wholegrain Brown, White Extra Long Grain, Basmati, and Jasmine Rice—the new design offers consumers a fresh perspective on an essential kitchen staple.

To enhance the campaign's appeal, Spekko has collaborated with some of South Africa's most beloved culinary figures and content creators. The likes of Clement Pedro from Taste magazine, Kamini Pather, the former MasterChef SA winner, Chef Zanele van Zyl, popular food creator Lila Lerie (@thebigtastybite), and @malumfoodie have brought the global flavours to life. Their engagement underlines how adventurous cooking can be both accessible and inspiring, offering practical tips to demonstrate how rice can take centre stage in any kitchen.

With its vibrant new look and inspirational international recipes, Spekko Rice is set to transform how South Africans perceive and utilise rice in their meals, pushing boundaries and sparking curiosity, one delicious dish at a time.