Durban - This week, the groundbreaking new multiformat cineplex was officially launched at Durban's Cornubia Mall.
The Nu Metro cineplex features a multisensory 4DX cinema, fully immersive Xtreme and ultra-luxurious VIP theatre formats, regular 2D and 3D cinemas, as well as a VIP lounge and in-cinema dining menu – a first for any cinema complex in KZN. More than 250 invited guests enjoyed The Big Sick, an independently made American romance comedy.
Nu Metro's managing director, Nitesh Matai, said: “Nu Metro's world-class cinema formats serve to re-ignite the ‘magic of the movies’ – to give customers an experience that can't be duplicated anywhere else, featuring the latest, cutting-edge quality and comfort. It is not only about showcasing films with the latest technology, but to also give moviegoers a fully inclusive experience of superb quality, to see movies as the film-makers intended – all delivered in an environment which can't be duplicated via any form of home-entertainment system.
"We are very excited about the opening of Nu Metro Cornubia Mall, as it incorporates all our key brand experiences under one roof for the first time – the new entertainment destination of choice for uMhlanga.”
Nu Metro Cornubia Mall in KZN will house the 6th 4DX cinema in Africa – after Nu Metro's rapid expansion of this revolutionary cinema format in Johannesburg, Cape Town, Durban and Pretoria over the past two years. KZN will now have two 4DX cinemas, with Nu Metro The Pavilion having joined the 4DX family last year with resounding success.
“4DX features full-length movies in live action. This is multisensory cinema in its truest form: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen, showcasing the world's top blockbusters in a format which makes viewers a part of the movie.
"The Xtreme cinema will also be the 6th of these fully immersive cinema formats in South Africa," said Matai.
"It features Premium Large Format-screens with the latest cinema audio systems at the upper end of quality, moving beyond the confines of 'stereo' or 'surround' sound.
"Dolby Atmos delivers full all-around sound, including overhead speakers. Sound objects canbe moved around in 3D space. The best in sound is combined with the crispest, clearest RealD projection systems along with 4K Ultra High Definition visual quality for Xtreme cinemas,” Matai said.
He also said that there would be two VIP cinemas.
“VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather-recliner seating, a VIP lounge and an à la carte menu prepared in Nu Metro's kitchen by its VIP chef. VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals and hot and cold drinks," said Matai.
"The VIP lounge also doubles up as an event venue, available for hire for corporate and private functions.”