Influencers and sports enthusiasts come out to play as Under Armour opens Pavillion store

Digital creator Ridwan Canthitoo at the opening of the Under Armour store in Pavilion. Picture: Supplied

Digital creator Ridwan Canthitoo at the opening of the Under Armour store in Pavilion. Picture: Supplied

Published Jul 9, 2024

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Despite the challenges faced by the retail sector with the emergence of e-commerce, brick-and-mortar stores remain a vital part of the retail landscape.

Under this backdrop, global sportswear brand Under Armour this weekend opened its 19th store at the Pavilion Shopping Centre in Durban.

The brand invited influencers, sports enthusiasts to the launch.

Brent Venter, Retail Manager at Under Armour South Africa opened their 19th store at the Pavilion on Saturday. Picture: Supplied

Among their guests was digital creator Ridwan Canthitoo who described Saturday’s opening as “a vibe”.

“I was able to create content in such a fun way. The tech fleece jackets were beautiful and a few sneakers as well and I think it is really something Durbanites can enjoy.”

Another Durban based influencer Monique Delport, (@being maddies & charlies mom), had fun with her husband and toddler daughter trying on the trainers on offer.

She posted about a pink sneaker which her firm favourite.

Among the guests was professional soccer player Kwinda Netshitangani, who plays for JDR Stars Football Club, posted on Instagram:

“They provide a positive shopping experience with its high-quality products, innovative technology, and helpful staff.

“Whether you’re a professional athlete or a casual fitness enthusiast, the brand offers a range of sportswear options to help you perform your best.”

Professional soccer player Kwinda Netshitangani. Picture: Supplied
The new Under Armour store has opened at the Pavilion Shopping Centre in Durban. Picture: Supplied

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