We live in a fast-paced world where beauty trends are forever evolving.
Due to environmental activists advocating for natural skincare trends, sustainable beauty has grown tremendously over the years and is here to stay.
One of the latest and most exciting movements is the rise of superfood make-up - a perfect fusion of natural skincare and cosmetics designed to nourish the skin while enhancing beauty.
But the big question is what exactly is superfood make-up and why is it poised to be the next big trend in beauty?
Nicole Sherwin, founder of Eco Diva Natural Superfood Skincare, best describes superfood make-up as: “A category of cosmetics formulated with nutrient-rich ingredients traditionally found in the wellness world.
“Think of the same superfoods you add to your smoothies - like chia seeds, baobab, matcha, and cacao - but now they’re in your foundation, lip balm, and mascara.
“These supercharged ingredients are rich in vitamins, minerals, antioxidants, and essential fatty acids, offering benefits beyond just surface-level beautification.”
Eating superfoods has several benefits for the skin, including maintaining its elasticity and reducing the appearance of acne scars among other things. But what are the benefits of superfood make-up?
1. Nourishes the skin: Superfood make-up is rich in vitamins, minerals, and antioxidants, which nourish the skin.
2. Protects against environmental damage: Ingredients like spirulina and moringa create a protective barrier that shields the skin from pollutants and UV damage, keeping skin resilient and youthful.
3. Hydrates and balances: Keeping your skin hydrated is important, especially when wearing make-up. Ingredients like chia seeds and baobab are packed with incredible moisturising properties, ensuring the skin remains hydrated throughout the day.
They also balance oil production, making superfood make-up suitable for all skin types, including oily and acne-prone skin.
4. Supports skin healing: Oftentimes, people who are going through a skin healing journey tend to avoid make-up because they don’t want to “jinx” it.
But with superfood make-up, you can have the best of both worlds because cacao and spirulina are rich in anti-inflammatory and antioxidant properties and can help speed up the skin’s healing process.
5. Eco-friendly and clean: Many superfood make-up brands emphasise sustainability and ethical sourcing, ensuring that their products are not only good for your skin but also the planet.
Most of these products are free from harmful chemicals, synthetic fragrances, and toxins, aligning with the growing demand for clean beauty.