Rihanna is her own "muse" and thinks it's vital she wears every item in her Fenty maison clothing line.
She said: "I'm not the face of my brand, but I am the muse, and my DNA has to run all the way through it.
"I don't want anyone to pull up my website and think, Rihanna would never wear that."
Rihanna releases her new collections as soon as they are ready and their styles mirror her tastes.
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She told Britain's Vogue magazine: "It can be tomboy one day. It can be a gown the next. A skirt. A swimsuit."
Though she already had a relationship with LVMH as her Fenty Beauty range is backed by Kendo, she never expected chairman Bernard Arnault to invite her to create a fashion line but jumped at the chance to take a "risk".
She recalled: "I just thought, Really? Is he sure? Like, now?
"And then you're left with this opportunity that's a really big risk for everyone involved. But I've never been afraid to take risks. That's the thing that got me out of my own way.
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"I was like, 'You've never been afraid to do anything or try anything, regardless of the outcome.' So I accepted, and we went full steam ahead."
Dior creative director Maria Grazia Chiuri has praised Rihanna for putting herself at the forefront of her fashion line.
She said: "[Fenty is] proposing a new and extremely modern approach to contemporary fashion.
"[Rihanna as her own muse] speaks to the increasing need for women to be in charge of their appearance, their bodies, and their lives."