Seoul savvy for Kia's coupe concept

Cub is styled to appeal to trend-setting urban dwellers.

Cub is styled to appeal to trend-setting urban dwellers.

Published Mar 25, 2013

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This is a teaser image of the Cub, a new Kia four-door coupé concept that will be shown for the first time at the Seoul motor show on Thursday (28 March) at the Seoul motor show.

It's sleek and small - less than four metres long - and quite clearly not a product of the Peter Schreyer design studio in Russelsheim, Germany, that was responsible for the Provo concept we saw at the recent Geneva show.

This is a purely Korean effort, styled to appeal to trend-setting urban dwellers, with a cheerful face, smooth lines and soft corners - as opposed to Schreyer's crisper edges. Perhaps its strongest feature is the two-point LED headlights, similar to those of the domestic-market Kia Quoris sedan.

More details - particularly as regards powertrain - later in the week, so stay tuned.

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