Renowned media mogul and businesswoman Bonang Matheba is ready to give viewers a dose of the dazzle and glamour as she makes a thrilling debut on S3 with her new reality show, B’dazzled by Bonang, set to premiere on the 29th of July at 6pm.
Since the launch of her non-alcoholic beverage and the buzz surrounding her reality programme, Matheba has been one of the hottest topics in the media these days.
Reimagined on screen, B’dazzled by Bonang is expected to be bigger and bolder, bringing viewers closer to Queen B, one of Africa’s most sought-after and highly influential entertainment personalities and social media darling.
The original B’dazzled was launched on YouTube in 2011 and attracted over one million followers.
This six-part series, with 46-minute episodes, is a co-production between Bonang Matheba Entertainment, with executive producer Matheba and Cake Media, with executive producer David Phume.
Queen B will share priceless business and entertainment insights and knowledge in this behind-the-scenes type show, along with her trademark ironic and funny outlook on life.
Speaking about the show, Matheba expressed her excitement to share the business behind her brands.
“After so many years in the industry, I’m excited to share a side of me that is not often seen — the business behind my various brands and how they are working to better society. B’dazzled by Bonang is an exhilarating combination of the daily trials and tribulations that come with running my businesses, with a dose of the dazzle and glamour that my audiences have come to know and love.
“We know Bonang is a ratings generator, and we have seen this on S3 and other SABC platforms before. This new series is one that we have intentionally acquired to garner higher ratings; it is part of our second quarter milestone against our strategy of increased entertainment of global standard and is meant to reinforce our brand position. Bonang exudes the same brand values of fiercely achieving your goals, owning your personal narrative, and living an accomplished life that S3 champions in all our audiences. We hope audiences will be reinspired to keep pursuing their goals and build an impactful life,” said Sane Zondi, head of Channel: S3.
On the show, viewers will get an intimate and exclusive glimpse into Matheba’s thriving career and life as an entrepreneur, with her 20-year history in the entertainment industry.
Her own luxury beverage, a foundation and multiple brand collaborations with well-known local and international brands like Steve Madden and L’Oréal Paris are among the highlights that she prides herself on. | The Star